Freshly Baked Every Day

A world of snacks and fun that clicks Peanuts, Nimko and Potato Chips. The SnackCity division of Ismail Industries was established in June 2006 when the company set up its purpose-built manufacturing facility at Hub and began the production of its potato chips, Kurleez.

Having achieved great success in a short period, the foundation for a second production facility was laid down in Lahore in March 2010, which today is operational and caters to demand of our potato chips in the North and Central regions of Pakistan. Customer satisfaction has always been a priority, which is why the company has invested in the world’s best machinery, employed the best food technicians and experts, and adopted the best practices to ensure that the consumers taste the goodness of SnackCity products in each bite. Since its inception, SnackCity’s Kurleez has grown to become the market leader in the crinkle chips category. The company has successfully ventured into other categories as well. Chillz, our brand of potato sticks, has also grown to become the market leader in its category, while our Nimko category is inclusive of a brand named SnackCity Peanuts. Yearly goals for SnackCity consisted of achieving maximum coverage of its flagship brand Kurleez on Digital. The importance of using digital marketing platforms to support the digital transformation of the respective brands and division growth was at the forefront of SnackCity’s yearly marketing plan. Considering this, we aggressively pursued digital campaigns with greater emphasis on our website and Facebook page to reach a wider audience.