Our Story

Since inception, our focus has remained on developing the most innovative and unique products for our customers. This commitment has resulted in some of the most loved sweet and savory products that are enjoyed by millions of our customers today. We are proud to develop the best brands in the business & some of the most innovative products which have become a part of our national lifestyle. The wide array of products appeals to children and grown-ups alike and is a source of joy for millions. Candyland is where it all started, in 1988 with our first factory bringing to life the largest confectionery company of Pakistan. Our strong ethos of honesty, dedication and relentless hard work has seen us become a name of quality in Pakistan for over three decades. Candyland is an incredible and inspiring story of determination & consumer trust for over three decades which has made us the market leader in the confectionery business. Later in 2002, the Bisconni division was introduced which soon became one of the fastest growing biscuits industries in the country. In 2006, the SnackCity division was set in motion to explore the chips and peanuts category. Our business further strengthened in the same year, Astro Plastics was launched as a specialized division that business further strengthened when in the same year, Astro Plastics was launched as a specialized division that manufactures packaging and plastic films