Leading Confectionery Players

From humble beginnings to becoming the current largest confectionery segment of Ismail Industries Limited in Pakistan, Candyland has had a wonderful journey since its operations started on June 21, 1988. The foundation of our first production plant was laid down on 1-acre of land and the first brand was launched in 1990. From that point onwards, the company has constantly achieved one milestone after the other and has expanded its production facilities to over 8 acres.

Being the pioneer in jellies category, Candyland has also launched brands in technically difficult categories such as lollipops and marshmallows. We take pride in delivering the best quality products and our brands strive hard to always delight our consumers. This has also helped us export our products to more than 40 countries around the globe.Backed by a consumer-centric and innovation-driven mindset, Candyland has been known to bring new product categories to the Pakistani consumer. Some of the most notable brand launches were Choc-Oh, Nut Khut, Nutreat, Bubble Pop, Butter Scotch candy and Kitchen Creations cooking chocolates. These latest additions to our portfolio have been launched with great zeal across the company and are a part of Candyland’s long-term growth strategy.